Q&A with CJ Meurell, Reviver EVP of Sales

May 10, 2022

CJ Meurell has over 35 years of experience in executive leadership and general management positions in the automotive telematics, flat panel display, semiconductor and wireless telecommunications industries.

As co-founder of Motion Intelligence, a company focused on distracted driving solutions for fleet vehicles, CJ joins the Reviver team with extensive knowledge in global go-to-market strategy and business development. 

Q: How did you first hear about Reviver? What made you want to join the team?

A: About six years ago, I came across Neville Boston and his Reviver crusade. I was instantly compelled to digital license plates, the use case scenario opportunities of the future, and the executive leadership team.

Q: As co-founder & former CRO of Motion Intelligence, what experience are you bringing to the Reviver team?

A: I’ve walked in the start-up shoes.  I understand how to bring leading edge technology products to market, how to engage people in order for them to see the digital license plate vision of the future and how fleet executives think about vehicle compliance and telematics.

Q: What message would you like to convey to fleet managers about yourself and your philosophy toward fleet sales?

A: We understand what keeps fleet managers up at night regarding vehicle compliance. Compliance is a significant part of a long list of fleet vehicle items that if not done correctly, can keep a vehicle off the road for days if not weeks.

Our philosophy is to create and leverage new technology that allows fleets to automate the compliance process.  We take the human error out of the equation by reducing the number of operational touchpoints that are needed to keep their vehicles legal, safe, and productive.

“The greatest challenge facing fleet managers today is how to reduce touch points and take the human error out of the process of keeping fleet vehicles safe, legal and productive.”

Q: How does your approach differ from small, midsize, to large commercial fleets?

A: 80% of commercial fleets in the US are under 1000 vehicles. Many small to mid-size fleets are family owned which means they are usually very lean and can make purchase decisions very quickly. We can directly serve this market building close relationships with those family members. However, the larger fleets are better served by partnering with national fleet management companies who already have the channel and relationships established. To profitably scale our business, we need the right blend of local, regional, and national fleet customers.

Cj is an avid San Francisco 49ers fan


Q: What are your short- and long-term goals to grow commercial and government fleet sales for Reviver?

A: Short-term we will engage with commercial and gov fleets that are located in the states that our digital license plates are authorized. Over the long term we will continue to develop our relationships with the national fleet companies, so that when the list of authorized digital license plate states grows to include more than 50% of the driving population, our national fleet partners will be ready to hit the ground running.

Q: What are your favorite hobbies?

A: I love to play golf and travel internationally, I’m a member of the 100,000-mile club, and my family and I lived in both Scotland and Hong Kong during my career.

Q: Tell us something most people would be surprised to learn about you?

A: I left the coal mine town I grew up in when I was 19, borrowed $500 and drove across the United States from Pennsylvania to San Jose California in my used 1970 Monte Carlo with a portable stereo, and a 10-speed bike in the back seat and never looked back.

Q: Best piece of advice you’ve ever been given?

A: Nothing is impossible if you have desire, drive, and determination without forgetting where you came from and who helped you get there.

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