September 20, 2023 — Press Release
As authorities in an increasing number of states approve digital license plates, motor vehicle associations will be critical partners for everyone from individual drivers and fleet owners to license plate manufacturers. Because these are the bodies responsible for registration and the related laws, their input will play a major role in digital plates’ expansion across the U.S.
The License Plate Standard, issued by the American Association of Motor Vehicle Administrators (AAMVA) sums up the current feelings of the agencies on a number of license plate best practices. In a major turning point for digital license plates, the most recent edition of the standard specifically mentions the technology.
As authorities in an increasing number of states approve digital license plates, motor vehicle associations will be critical partners for everyone from individual drivers and fleet owners to license plate manufacturers. Because these are the bodies responsible for registration and the related laws, their input will play a major role in digital plates’ expansion across the U.S. The License Plate Standard, issued by the American Association of Motor Vehicle Administrators (AAMVA) sums up the current feelings of the agencies on a number of license plate best practices. In a major turning point for digital license plates, the most recent edition of the standard specifically mentions the technology. Over the past decade plus, Reviver has worked on digital license plate technology. Those efforts reached their first major milestone in 2016, when numerous governmental bodies in California came together to collaborate with Reviver on a pilot project. The group included the Department of Motor Vehicles, the Highway Patrol and state lawmakers.
That approval proved critical, and in the years since, similar groups of stakeholders have come together in Arizona, Michigan and Texas to make digital license plates a reality. As more states approve these devices, they’ll need rules to manage their correct usage. This is where the AAMVA comes in.
“AAMVA is the gold standard when it comes to developing best practices for Motor Vehicle Administrators and Law Enforcement,” says Neville Boston, Founder and CSO at Reviver. “I’ve been fortunate enough to be selected as a Technical Advisor for the last two License Plate Standard Working Groups. It’s an honor to partner with AAMVA in any capacity that they deem necessary.”
In the current education of the AAMVA License Plate Standard, the organization lists several sources of potential value associated with digital plates. These include:
The AAMVA also noted challenges and adjustments that will come with more widespread use of the plates, such as the need for automated scanners to evolve to scan plates that are not retro-reflective.
To achieve the true potential of digital license plates at the state level, motor vehicle associations will need new policies. The AAMVA lays out some standards concerning:
The thought that the AAMVA has applied to the correct oversight of digital license plates shows that the technology has taken hold. This organization and its members have drawn a path for the continued adoption of digital license plates in more states, a rollout set to continue over the next few years.
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Granite Bay, CA 95746
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4170 Douglas Blvd, Suite 200
Granite Bay, CA 95746
info@reviver.com